My internship at BNNVARA, one of the Netherlands' largest public broadcasters, gave me the opportunity to work at the intersection of video editing, social media, and digital storytelling. As part of the Brand Channel team, I created platform-native content for TikTok, YouTube, Instagram, and the BNNVARA website, helping transform television content into engaging digital experiences for millions of viewers.

My responsibilities were divided between ‘ThePortal’ and Socials. For The Portal, I identified key moments from television programmes and turned them into media articles for the BNNVARA website. For Socials, I was assigned programmes to cover, watched the full episodes, and independently selected the moments I believed would resonate most with online audiences. I then edited those moments into platform-native videos for TikTok, YouTube, and Instagram, ranging from promotional clips and trailers to highlight reels and campaign content. The role required combining editorial judgment with fast-paced editing, adapting each video to the audience and platform.

During my five-month internship, I produced more than 160 social media videos, wrote over 70 media articles, and contributed to multiple branded campaigns. Together, the content I worked on generated over 25 million views, with two of BNNVARA's twenty most-viewed TikTok videos edited by me (1, 2). Seeing content I created reach millions of people reinforced my passion for creating engaging, platform-native stories.

Beyond the numbers, this internship strengthened my ability to think creatively under tight deadlines, collaborate within a fast-paced editorial team, and understand how editing choices influence audience engagement across different platforms. It was an experience that confirmed my passion for social-first content creation and continues to shape the way I approach every project today.

DATE: SEPTEMBER 2024 - FEBRUARY 2025