As part of my application for Supercell's Gameplay Capture & Video Artist role, I created two original User Acquisition concepts using gameplay from Clash Royale and Clash of Clans.

My goal wasn't to recreate official Supercell advertisements, but to challenge myself to think like a User Acquisition creative. Instead of focusing solely on making an engaging edit, I approached each concept by asking a different question: What is the strongest reason someone would install this game after watching 20-30 seconds?

Although both concepts follow the same fast-paced User Acquisition style, they each communicate a different value proposition. One builds around the excitement of a limited-time event, while the other focuses on the appeal of one of Clash of Clans' most recognizable characters.

Clash Royale - Chaos Mode

For the first concept, I focused on the Chaos Mode event in Clash Royale. The goal was to immediately communicate why this limited-time mode feels different from the core game. Throughout the edit, I highlighted mechanics unique to the event, such as the X-Bow firing Sparky shots, combining fast-paced editing, animated text, 2D visual effects, and impactful sound design to reinforce the energy and chaos of the gameplay.

The objective was simple: make players curious enough to jump into the event for themselves before it disappears.

Clash of Clans - P.E.K.K.A.

The second concept applies the same fast-paced User Acquisition approach but with a different creative objective. Instead of promoting a live event, I focused on P.E.K.K.A., one of Clash of Clans' most recognizable characters. Inspired by one of Supercell's classic commercials, I reused the same music as a subtle callback for longtime players while centering the edit around the character's strength and identity.

Rather than creating urgency around new content, the objective was to show how a memorable character can become the reason someone chooses to download the game.

To speed up the ideation process, I also experimented with Google Gemini to generate the opening animation. Rather than treating AI as the finished product, I used it to rapidly prototype an idea that could later be refined or recreated through traditional production if needed.

CREATED FOR THE GAMEPLAY CAPTURE & VIDEO ARTIST APPLICATION