As Social Media Manager & Brand Designer at Toscanini, I was responsible for managing the restaurant's digital presence while leading a complete refresh of its visual identity. Working closely with the owners, I developed a new branding strategy, produced photography and video content, and created a consistent social media presence that reflected Toscanini's ambition to become more than "just a pizzeria."

One of the project's biggest challenges was changing public perception. Rather than focusing almost exclusively on pizza, we wanted to showcase the restaurant's full culinary experience, from handcrafted pasta and seasonal dishes to curated wines, events, and the atmosphere that makes Toscanini unique. This required a more diverse content strategy and a cohesive visual identity across every platform.

As part of the rebranding process, I redesigned the Toscanini logo, creating a cleaner and more timeless identity that is now used across the restaurant's menus, business cards, staff uniforms, and other branded materials. Every visual element was designed to support the restaurant's new direction while respecting its history and Italian heritage.

Alongside the rebrand, I developed a structured content strategy built around consistent publishing, high-quality photography, videography, and community engagement. Instead of repeatedly promoting the same products, I created content that highlighted the complete dining experience, helping establish a stronger and more recognizable online presence.

This project strengthened my ability to combine branding, visual storytelling, and strategic communication into a cohesive digital identity. It remains one of the projects that best reflects my passion for helping businesses communicate their story through thoughtful design and engaging content.

DATE: JUNE 2023 - ONGOING