For Fight & Dine 2025, I collaborated with Gym Merza to develop and execute the event's complete social media campaign while producing the official promotional videos and aftermovie. The objective was to build excitement around the event, increase audience engagement, and drive ticket sales leading up to fight night.

Working closely with the organizers, I developed a content strategy that combined promotional videos, athlete interviews, behind-the-scenes content, and training footage to tell the story of the event before it took place. By highlighting both the fighters and the people behind the organization, the campaign created a stronger connection between the audience and the event.

Alongside managing the campaign, I filmed and edited the official Fight & Dine 2025 aftermovie, documenting the atmosphere, competition, and energy of the evening. The production involved capturing live sporting action, audience reactions, interviews, and cinematic event coverage while adapting quickly to the fast-paced environment.

The campaign contributed to a successful event, with all tables sold out before fight night. This project strengthened my skills in event videography, social media marketing, and storytelling under pressure while demonstrating how strategic content can generate excitement and support real-world event attendance.

DATE: JANUARY 2025 - AUGUST 2025