I collaborated with Gym Merza on Fight & Dine 2025, a unique kickboxing event paired with a high-end dining experience. I was responsible for both the social media campaign and the videography, with the goal of building excitement, engaging potential guests, and ensuring all tables were sold out.

I developed a targeted social media strategy, creating eye-catching promotional content, managing audience interaction, and optimizing posts for maximum reach. The campaign also featured behind-the-scenes interviews with people involved, from the fighters stepping into the ring to the chef preparing the meals, giving the audience a personal connection to the people and stories behind the event. Here are some Instagram videos I want to present: Johannes, Redmer & Melle

In addition to the marketing campaign, I filmed and edited the official Fight & Dine 2025 aftermovie. The result was an energetic and polished final video that captured the atmosphere, excitement, and unique character of the event. In the end, all tables were sold, with several sales directly driven by the campaign, making it a definite success.

This project was a valuable learning experience for me. Filming at multiple kickboxing training session, preparing for my first ever aftermovie, and adapting on the spot to capture key moments pushed me outside my comfort zone and gave me new technical and creative skills. The organizers gave me full freedom to move anywhere during the event, which allowed me to experiment with different camera angles, perspectives, and spontaneous shots to best capture the atmosphere.

DATE: JANUARY 2025 - AUGUST 2025